Unlocking Value Monetizing the Untapped Potential of Blockchain Technology_3

John Fowles
8 min read
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Unlocking Value Monetizing the Untapped Potential of Blockchain Technology_3
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The world is buzzing with the transformative power of blockchain technology. Beyond its origins in facilitating secure, transparent, and decentralized transactions, blockchain has emerged as a potent engine for innovation and value creation across a myriad of industries. What was once considered the exclusive domain of cryptocurrencies is now a fertile landscape ripe for monetization, offering novel revenue streams and business models for those who can harness its potential. This isn't just about digital currencies anymore; it's about a fundamental shift in how we create, own, and exchange value, paving the way for a more decentralized and equitable digital future.

At its core, blockchain’s inherent features – immutability, transparency, security, and decentralization – make it an attractive proposition for businesses seeking to enhance efficiency, build trust, and unlock new revenue opportunities. The potential for monetization is as diverse as the applications themselves, ranging from the development of decentralized applications (dApps) and the creation of unique digital assets to offering specialized consulting services and building robust enterprise-level solutions.

One of the most direct and visible avenues for monetizing blockchain technology lies in the realm of decentralized applications (dApps). These are applications that run on a blockchain network, rather than on a single server, offering enhanced security, censorship resistance, and user control over their data. The development of dApps opens up a vast array of possibilities for revenue generation. For developers and entrepreneurs, this can translate into building and deploying applications in various sectors, from decentralized finance (DeFi) and gaming to supply chain management and social media.

In the DeFi space, for instance, dApps can facilitate lending, borrowing, trading, and insurance without the need for traditional financial intermediaries. Monetization strategies here can include transaction fees, yield farming rewards, or the issuance of governance tokens that grant holders voting rights and a share in the dApp’s success. Imagine a decentralized exchange (DEX) that earns a small percentage on every trade executed through its platform, or a decentralized lending protocol that collects interest from borrowers, a portion of which is distributed to liquidity providers.

The gaming industry is another vibrant frontier for dApp monetization. The advent of blockchain-enabled games, often referred to as "play-to-earn" or "play-and-earn" models, allows players to own in-game assets as non-fungible tokens (NFTs). These NFTs can be traded, sold, or even used across different games, creating a truly player-driven economy. Developers can monetize these games through initial sales of in-game assets, in-game transaction fees, or by taking a commission on secondary market sales of NFTs. The concept of digital scarcity, inherent in NFTs, empowers players and developers alike, fostering engaged communities and sustainable economic models.

Beyond gaming and finance, dApps are finding utility in revolutionizing supply chain management. By leveraging blockchain, companies can create transparent and immutable records of goods as they move from origin to destination. This not only enhances trust and accountability but also creates opportunities for monetization through premium features, data analytics services derived from the blockchain, or by charging for access to the platform.

Another significant area for blockchain monetization is the creation and trading of digital assets, most notably Non-Fungible Tokens (NFTs). NFTs are unique digital tokens that represent ownership of a specific asset, whether it's digital art, music, collectibles, virtual real estate, or even real-world assets tokenized onto the blockchain. The scarcity and verifiable ownership that NFTs provide have created a burgeoning market, enabling creators and collectors to engage in new forms of value exchange.

For artists, musicians, and content creators, NFTs offer a direct pathway to monetize their work without relying on traditional intermediaries. They can mint their creations as NFTs and sell them directly to their audience, retaining a larger share of the revenue and often earning royalties on subsequent sales. This democratizes the creative economy, empowering individuals to build sustainable careers based on their talent and creativity.

The collectible market has been profoundly impacted by NFTs. Digital trading cards, virtual avatars, and unique in-game items are being bought and sold for significant sums. Platforms that facilitate the creation, trading, and authentication of these NFTs can monetize through listing fees, transaction commissions, or premium services for buyers and sellers. The ability to prove ownership and authenticity of digital items has opened up a new paradigm for collecting and investing in digital scarcity.

The concept of tokenization extends beyond art and collectibles to represent ownership of virtually any asset, from real estate and intellectual property to company shares and even future revenue streams. By converting these real-world assets into digital tokens on a blockchain, their liquidity, divisibility, and accessibility can be dramatically increased. This process of tokenization opens up avenues for monetization through the creation of security tokens, which represent ownership in an underlying asset and can be traded on regulated exchanges, or through utility tokens that grant access to specific services or products. The ability to fractionalize ownership of high-value assets like real estate can attract a wider pool of investors, and the platforms facilitating these tokenized offerings can charge fees for their services.

The burgeoning Web3 ecosystem, which emphasizes decentralization and user ownership, is intrinsically linked to blockchain monetization. Web3 aims to shift power away from centralized platforms and back to individuals. This paradigm shift is creating new business models and revenue streams. For example, decentralized social media platforms are exploring ways to reward users for their content and engagement through tokenomics, while decentralized autonomous organizations (DAOs) are enabling communities to collectively manage and monetize shared resources or projects.

As blockchain technology matures and its adoption grows, the demand for expertise and specialized services also increases. This presents a significant monetization opportunity for individuals and companies offering blockchain consulting and development services. Businesses across all sectors are seeking to understand how blockchain can be integrated into their operations, improve their efficiency, and create new revenue streams.

Consulting firms can offer strategic advice, feasibility studies, and implementation roadmaps for businesses looking to leverage blockchain. This can range from advising on the best blockchain platform for a particular use case to helping companies navigate the complex regulatory landscape surrounding digital assets and decentralized technologies. The expertise required for effective blockchain consulting is highly specialized, encompassing technical knowledge, understanding of token economics, legal and compliance awareness, and business strategy.

Furthermore, the development of enterprise blockchain solutions is a rapidly growing area for monetization. While public blockchains like Ethereum are well-known, private and consortium blockchains are gaining traction within enterprises for their ability to offer controlled access, higher transaction speeds, and greater privacy. Companies specializing in building and deploying these private blockchain networks for specific business needs, such as supply chain tracking, interbank settlements, or identity management, can command substantial fees. These solutions often involve custom development, integration with existing systems, and ongoing maintenance and support.

The creation of blockchain infrastructure and tooling also represents a valuable monetization path. This includes developing blockchain protocols, creating smart contract development tools, building blockchain explorers, or offering secure wallet solutions. Companies that provide the foundational elements upon which other blockchain applications are built are essential to the ecosystem's growth and can monetize through licensing fees, service subscriptions, or transaction fees on their infrastructure.

Finally, the creation and sale of data on decentralized marketplaces is an emerging monetization avenue. With increased emphasis on data privacy and user control, individuals and businesses can choose to monetize their data by making it available on decentralized platforms where it can be accessed and utilized by third parties in a secure and privacy-preserving manner, often in exchange for cryptocurrency. The blockchain ensures transparency in data transactions and empowers data owners to dictate terms of access and compensation.

In essence, the monetization of blockchain technology is not a singular path but a multifaceted landscape of opportunities. It requires innovation, strategic thinking, and a deep understanding of the underlying technology and its evolving applications. Whether it's building the next killer dApp, minting a groundbreaking NFT collection, advising a Fortune 500 company on blockchain integration, or developing the infrastructure for the decentralized future, the potential to unlock value is immense and continues to expand as the technology matures.

Continuing our exploration into the dynamic world of blockchain monetization, we delve deeper into the practical strategies and innovative approaches that are transforming industries and creating new economic paradigms. The initial wave of excitement around cryptocurrencies has evolved into a sophisticated understanding of blockchain's broader capabilities, paving the way for diverse revenue streams that go far beyond simple digital currency transactions.

One of the most significant and rapidly expanding areas of blockchain monetization is through the development and deployment of decentralized applications (dApps). These applications, running on peer-to-peer networks rather than centralized servers, offer unparalleled transparency, security, and user autonomy. The monetization models for dApps are as varied as their functionalities, catering to niche markets and broad consumer bases alike.

In the realm of decentralized finance (DeFi), dApps are fundamentally reshaping how financial services are accessed and delivered. Platforms that offer decentralized lending and borrowing protocols, for example, generate revenue through interest fees on loans, with a portion of these fees often distributed to liquidity providers who stake their assets to facilitate these transactions. Decentralized exchanges (DEXs) can earn a small percentage of each trade executed on their platform, creating a scalable revenue model as trading volume increases. The issuance of governance tokens is another key monetization strategy within DeFi. These tokens not only empower users with voting rights on protocol upgrades but can also represent a stake in the dApp’s future success, potentially increasing in value as the platform grows. The ability to offer financial services without traditional gatekeepers democratizes access to capital and investment opportunities, while simultaneously creating new profit centers for the developers and communities behind these innovative protocols.

The gaming industry has witnessed a revolutionary shift with the integration of blockchain and NFTs, giving rise to the "play-to-earn" (P2E) or "play-and-earn" (P&E) model. In these blockchain-enabled games, in-game assets such as characters, items, and virtual land are represented as unique NFTs. Players can truly own these digital assets, trade them on secondary markets, or even utilize them across different games within an ecosystem. Game developers monetize these experiences through several avenues: the initial sale of limited-edition NFTs, charging small transaction fees on in-game marketplaces for asset trading, or by taking a commission on secondary sales. This model fosters highly engaged player communities and creates a self-sustaining in-game economy, where players are incentivized not only by entertainment but also by the potential to earn real-world value. The concept of digital scarcity, powered by NFTs, ensures that these virtual assets retain value and desirability.

Beyond finance and gaming, dApps are proving instrumental in optimizing supply chain management. By providing an immutable and transparent ledger of goods’ journeys from origin to consumer, blockchain enhances trust, reduces fraud, and improves efficiency. Monetization opportunities arise from offering premium subscription services for enhanced analytics derived from the blockchain data, charging for access to the platform, or developing custom solutions for large enterprises that require tailored supply chain tracking and verification. This not only streamlines operations but also creates a valuable data asset that can be leveraged for business intelligence and strategic decision-making.

The explosion of Non-Fungible Tokens (NFTs) has opened up entirely new avenues for monetizing digital creations and unique assets. NFTs represent verifiable ownership of distinct digital or even physical items, from digital art and music to collectibles, virtual real estate, and domain names. For creators, NFTs offer a direct and powerful way to monetize their work. Artists can mint their digital art as NFTs and sell them directly to collectors, bypassing traditional galleries and intermediaries, thereby retaining a larger share of the revenue. Furthermore, smart contracts embedded within NFTs can automatically distribute royalties to the original creator on every subsequent resale, providing a continuous revenue stream.

The collectible and virtual asset markets have been dramatically transformed by NFTs. Digital trading cards, unique in-game items, and virtual fashion are now valuable assets traded on specialized marketplaces. Platforms that facilitate the creation, auctioning, and trading of these NFTs can monetize through listing fees, transaction commissions (often a percentage of the sale price), and premium features for users, such as enhanced profile visibility or advanced analytics. The verifiable scarcity and provenance of NFTs are key drivers of value, creating robust markets for digital ownership.

The concept of tokenization is a more profound monetization strategy, extending to the representation of ownership in a wide range of assets on the blockchain. This includes real estate, intellectual property, company equity, and even future revenue streams. By converting these tangible and intangible assets into digital tokens, their liquidity, divisibility, and accessibility are significantly enhanced. Security tokens, for instance, represent ownership in an underlying asset and can be traded on regulated digital asset exchanges, opening up new investment opportunities for a broader range of investors. Monetization can occur through the fees charged for creating and managing these tokenized assets, as well as through the transaction fees generated when these tokens are traded. This process democratizes investment in high-value assets that were previously inaccessible to the average individual.

The burgeoning Web3 ecosystem represents a paradigm shift towards a more decentralized internet, and its monetization potential is vast. Web3 applications aim to give users more control over their data and digital identities. Monetization strategies here are diverse: decentralized social media platforms can reward users with tokens for creating engaging content or contributing to the network’s growth; decentralized autonomous organizations (DAOs) enable communities to collectively own, manage, and monetize shared digital assets or ventures; and decentralized marketplaces can facilitate peer-to-peer transactions with reduced fees compared to traditional platforms. The underlying principle is to distribute value and ownership among participants rather than concentrating it with a few centralized entities.

As the adoption of blockchain technology accelerates across industries, the demand for specialized expertise and services has surged. This has created a significant market for blockchain consulting and development. Companies are seeking guidance on how to integrate blockchain into their existing operations, improve efficiency, and explore new business models. Consulting firms can offer strategic advisory services, conduct feasibility studies, and develop customized blockchain solutions for enterprises. This niche requires deep technical knowledge, an understanding of tokenomics, regulatory compliance awareness, and strategic business acumen.

The development of enterprise blockchain solutions is another lucrative area. While public blockchains like Ethereum are popular, private and consortium blockchains offer businesses greater control over privacy, performance, and access. Companies specializing in building and deploying these private blockchain networks for specific use cases, such as inter-organizational data sharing, secure record-keeping, or asset tracking within an industry consortium, can generate substantial revenue through project-based fees, subscription services for platform usage, and ongoing support and maintenance contracts.

Furthermore, the development and provision of blockchain infrastructure and tooling are critical for the ecosystem's growth. This includes creating new blockchain protocols, developing robust smart contract development environments, building user-friendly blockchain explorers, or offering secure and reliable digital wallet solutions. Companies that provide these foundational elements can monetize through licensing agreements, service subscriptions, or by charging transaction fees for the use of their infrastructure.

Finally, the concept of data monetization on decentralized marketplaces is emerging as a powerful trend. In an era where data is a valuable commodity, blockchain-based platforms are enabling individuals and businesses to securely and transparently monetize their data. Users can grant controlled access to their data for specific purposes, receiving compensation in cryptocurrency. This empowers individuals with greater control over their personal information while creating new, ethical data streams for businesses and researchers.

In conclusion, the monetization of blockchain technology is an evolving and multifaceted landscape. It demands a forward-thinking approach, a willingness to innovate, and a deep understanding of the technology’s potential. From the intricate economies of dApps and NFTs to the strategic integration of enterprise solutions and the foundational infrastructure supporting the decentralized web, the opportunities to unlock value are expanding exponentially. As blockchain continues to mature, its capacity to create new revenue streams and reshape industries will only grow, ushering in an era of unprecedented digital innovation and economic empowerment.

The digital revolution has irrevocably reshaped our world, and at its forefront stands cryptocurrency – a force that has evolved from a niche curiosity to a significant player in the global financial arena. For many, the allure of Bitcoin and its kin has always been tied to the promise of explosive growth and speculative gains. However, a more nuanced and perhaps more profound evolution is underway: the transformation of crypto assets into tangible, real income. This isn't about chasing the next moonshot; it's about strategically integrating digital wealth into the fabric of our everyday lives, building sustainable income streams that can supplement, and in some cases, even replace traditional earnings.

The very definition of "income" is being challenged. Historically, income was primarily derived from labor or traditional investments like stocks and bonds. But the decentralized nature of blockchain technology has unlocked a universe of possibilities. We're moving beyond simply holding crypto as an asset to actively earning from it. This paradigm shift requires a recalibration of our financial thinking, moving from a scarcity mindset to one of abundance and proactive wealth generation.

One of the most accessible avenues for generating real income from crypto assets lies in the realm of staking. Staking is akin to earning interest on your savings account, but with digital assets. Many blockchain networks, particularly those employing a Proof-of-Stake (PoS) consensus mechanism, allow holders to "stake" their coins. By locking up a certain amount of their cryptocurrency, participants help validate transactions and secure the network. In return, they are rewarded with more of the same cryptocurrency, effectively earning a yield. Think of it as lending your digital currency to the network and receiving interest payments. The annual percentage yields (APYs) can vary significantly depending on the cryptocurrency and network conditions, but they often present an attractive alternative to traditional savings accounts, which are notorious for their meager returns.

However, like any investment, staking comes with its own set of considerations. Volatility is a key factor. The value of the staked asset can fluctuate, meaning the fiat value of your earnings might increase or decrease. Furthermore, there's often a lock-up period, during which your staked assets are inaccessible. This means you need to be comfortable with the long-term prospects of the cryptocurrency you choose to stake. Research is paramount. Understanding the underlying technology, the tokenomics, and the security of the network is crucial before committing your assets. Reputable exchanges and dedicated staking platforms offer user-friendly interfaces, simplifying the process, but due diligence remains your responsibility.

Beyond staking, decentralized finance (DeFi) has emerged as a fertile ground for income generation. DeFi refers to financial applications built on blockchain technology, aiming to recreate traditional financial services like lending, borrowing, and trading in a decentralized manner. Within DeFi, lending protocols allow you to lend your crypto assets to other users, earning interest in return. These platforms often offer higher yields than centralized exchanges, driven by market demand and the removal of intermediaries. Imagine putting your idle Bitcoin or Ethereum to work, generating passive income while you sleep.

The opportunities within DeFi extend to liquidity provision. Decentralized exchanges (DEXs) rely on users to provide liquidity – pools of two or more cryptocurrencies that traders can swap between. By contributing to these liquidity pools, you earn a portion of the trading fees generated by the exchange. This can be a highly lucrative strategy, especially during periods of high trading volume. However, it also carries the risk of impermanent loss, a complex concept where the value of your deposited assets can decrease compared to simply holding them, due to price fluctuations of the underlying assets in the pool. Understanding the dynamics of impermanent loss and carefully selecting the trading pairs you provide liquidity for is essential to mitigate this risk.

For those with a more entrepreneurial spirit, creating and selling NFTs (Non-Fungible Tokens) can be a direct path to generating income. NFTs represent unique digital assets, from art and music to collectibles and in-game items. Artists, creators, and innovators can mint their digital creations as NFTs and sell them on various marketplaces. The value of an NFT is often determined by its uniqueness, scarcity, and the perceived artistic or collectible value. While the NFT market has seen its share of hype and volatility, it has undeniably opened up new avenues for digital creators to monetize their work directly, bypassing traditional gatekeepers.

The key to success in the NFT space, much like any creative endeavor, lies in originality, quality, and building a community around your work. Simply minting a generic image is unlikely to yield significant returns. Instead, focus on developing a unique style, telling a compelling story, or offering utility within a digital ecosystem. Marketing and community engagement are also vital. Building a following on social media platforms and interacting with potential buyers can significantly increase your chances of making a sale. The royalty mechanism embedded in many NFT smart contracts also offers a continuous income stream, as you can earn a percentage of every subsequent resale of your NFT.

The transition to generating real income from crypto assets isn't merely about adopting new technologies; it's about cultivating a new financial mindset. It requires a willingness to learn, to adapt, and to embrace a certain level of calculated risk. Education is the bedrock upon which sound financial decisions are built. Understanding the underlying principles of blockchain, the specific mechanisms of different income-generating strategies, and the inherent risks involved is non-negotiable. This isn't about blindly following trends; it's about informed participation.

Furthermore, diversification remains a cornerstone of any sound investment strategy. Relying on a single cryptocurrency or a single income stream can expose you to undue risk. Spreading your investments across different assets and exploring multiple avenues for income generation can help to buffer against market downturns and unforeseen events. This might involve staking various PoS coins, participating in different DeFi protocols, or even exploring a mix of crypto-related ventures alongside traditional income sources.

The idea of "real income" from crypto assets also necessitates a clear understanding of taxation. Regulations are evolving, and it's crucial to stay informed about how your crypto earnings are treated in your jurisdiction. Consulting with a tax professional experienced in cryptocurrency is highly advisable to ensure compliance and avoid potential pitfalls.

Ultimately, the journey of weaving crypto assets into real income is one of empowerment. It's about leveraging the innovative power of blockchain to create financial opportunities that were previously unimaginable. It demands a proactive approach, a commitment to continuous learning, and a strategic vision. As we move further into the digital age, the ability to generate and manage income from these novel assets will likely become an increasingly important skill, opening doors to greater financial autonomy and a more flexible, resilient lifestyle.

Continuing our exploration into the realm of transforming crypto assets into tangible real income, we delve deeper into the practicalities and emerging frontiers that solidify this shift. The initial steps into crypto earnings might seem daunting, but the landscape is continually evolving, offering increasingly sophisticated and accessible methods for individuals to benefit from the digital economy. Beyond staking, DeFi lending, and NFTs, there are other compelling avenues that deserve attention.

One such avenue is yield farming. Often considered a more advanced DeFi strategy, yield farming involves actively moving crypto assets between different lending protocols and liquidity pools to maximize returns. Yield farmers utilize complex strategies, often employing smart contracts, to take advantage of the highest interest rates and incentives offered across the DeFi ecosystem. This can involve depositing assets into one protocol to earn rewards, then using those rewards to stake in another protocol, or providing liquidity to a decentralized exchange pair and receiving trading fees. The allure of yield farming lies in its potential for very high returns, often significantly exceeding those found in traditional finance or simpler DeFi strategies.

However, yield farming is not for the faint of heart. It requires a sophisticated understanding of smart contracts, gas fees (the cost of transactions on blockchain networks), and the intricate interdependencies between various DeFi protocols. The risk of impermanent loss is amplified, and smart contract vulnerabilities or exploits can lead to substantial losses. For those who are willing to invest the time in research and possess a strong grasp of the technical and economic principles at play, yield farming can be a powerful income-generating strategy. Platforms that offer sophisticated analytics and educational resources are invaluable for those venturing into this space. It's a continuous process of monitoring, strategizing, and adapting to the ever-changing DeFi landscape.

Another growing area is play-to-earn (P2E) gaming. This model integrates cryptocurrency and NFTs into video games, allowing players to earn digital assets through gameplay. Whether it's winning battles, completing quests, or acquiring rare in-game items that can be tokenized as NFTs, players are rewarded with cryptocurrency or NFTs that have real-world value. The rise of P2E games has created entirely new economies where players can actively earn a living by dedicating time and skill to virtual worlds. Some games even allow players to rent out their in-game assets to others, creating passive income streams for asset owners while providing opportunities for players who may not own the assets themselves.

The P2E model is particularly interesting because it taps into the existing, massive market for video games. For many, it transforms a hobby into a potential income source. However, it's important to distinguish between games that offer genuine earning potential and those that are primarily speculative. The sustainability of a P2E game's economy often depends on its ability to attract new players and maintain engagement beyond the initial hype. Thorough research into the game's mechanics, tokenomics, and community is essential. Understanding the long-term viability of the game's ecosystem is as crucial as understanding the gameplay itself.

For those with a knack for content creation, the "create-to-earn" model is gaining traction. This encompasses platforms and decentralized applications that reward users with cryptocurrency for creating and sharing content, such as articles, videos, social media posts, or even code. By contributing valuable content to a decentralized network, creators can earn tokens that have monetary value. This democratizes content monetization, allowing individuals to earn directly from their audience and contributions without relying heavily on advertising revenue or platform fees.

The success in create-to-earn often hinges on building a loyal audience and consistently producing high-quality, engaging content that resonates with the community. The value of the earned tokens can fluctuate with the market, but the underlying principle of being rewarded for your creative output remains a powerful incentive. This model aligns well with the broader trend of Web3, where users are incentivized to participate and contribute to the growth of decentralized platforms.

Beyond these direct income-generating strategies, there's also the indirect benefit of using crypto assets for everyday transactions. While not strictly "income," the ability to use crypto for purchases can effectively reduce your expenses, freeing up traditional income for other uses. As more merchants and service providers begin to accept cryptocurrency, the utility of these assets extends beyond investment and speculation into practical, everyday applications. This reduces reliance on traditional banking systems and can offer a more seamless experience for those integrated into the digital economy.

The mindset required to thrive in this evolving landscape is one of continuous learning and adaptation. The crypto space is characterized by rapid innovation, and what is a cutting-edge strategy today might be commonplace tomorrow. Staying informed through reputable news sources, engaging with online communities, and actively experimenting with new platforms and protocols is key. It’s about embracing a growth mindset and viewing challenges as opportunities to learn and refine your approach.

Furthermore, risk management is paramount. As the complexity of income-generating strategies increases, so does the potential for significant losses. It's crucial to understand your risk tolerance and to never invest more than you can afford to lose. Diversification across different assets and income streams remains a fundamental principle, mitigating the impact of any single investment performing poorly. Setting clear financial goals and developing a strategy to achieve them, while remaining flexible enough to adapt to market changes, is essential.

The journey from crypto assets to real income is not a passive one. It demands engagement, knowledge, and strategic decision-making. It's about understanding the underlying technology, the economic incentives, and the associated risks. It's about moving beyond the initial excitement of speculative gains and building a sustainable financial future by actively participating in the decentralized economy. The opportunities are vast, and for those willing to put in the effort, crypto assets are no longer just digital curiosities; they are becoming a tangible pathway to financial freedom and a more diversified income stream, woven directly into the fabric of our real lives. The future of income is undoubtedly digital, and embracing these new paradigms is the first step towards a more prosperous and autonomous financial journey.

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